About the Authors
Kevin Lee has been involved in search engine marketing since 1995 and founded Didit in 1996. In 1998 when GoTo.com launched PPC search advertising, Didit was one of the first agencies to buy PPC traffic for advertisers. He has authored over 380 columns on search engine marketing and two prior books to Search Engine Advertising. Kevin has lectured on Interent Marketing more than 1000 times to audiences in many cities and countries.
Kevin’s firm, Didit is an online advertising and marketing services firm, the industry leader in search engine marketing and real-time performance display media. With award-winning expertise in search engine marketing, auctioned media management and targeted online advertising, Didit has been leading the evolution of online marketing with its blend of technology, intelligence and passion since 1996. Through its multi-disciplinary methodology, Didit combines top-tier SEM Strategy, highly sophisticated analytics and modeling, and best-of-breed technology to produce unmatched SEM results for its over 100 clients across all major verticals.
Kevin Lee serves on the Vidtel.com Board of Advisors and has served on several other BODs (in addition to the ventures he founded), including SEMPO.org and DiscountCoupons.com.
In August 2012, Kevin spearheaded Didit’s acquision of Inceptor Search.
Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist) and two kids.
In addition, Kevin has launched a venture in cooperation with D&B. PowerProfiles.com, the official Dun & Bradstreet Online Business Directory. The D&B online business directory is the only place that businesses can validate and claim their D&B business listing for free, both adding and correcting information in their profile. Enhanced business profiles are also available.
More on the new PowerProfiles.com business launch:
D&B is a trusted name in business information and in this economic climate having a complete and up-to-date D&B listing is more important than ever. Customers, suppliers and banks rely on D&B data before making their business decisions. An enhanced profile empowers companies to have their own voice as part of an integrated D&B online business profile.
Catherine Seda has helped companies leverage the Web since 1995. She is a freelance writer and author of several Internet marketing books. Catherine wrote the first edition of “Search Engine Advertising” (New Riders, 2004). She is also author of “How to Win Sales & Influence Spiders” (New Riders, 2007), which is available in Chinese, Japanese and Polish. As a popular Internet marketing speaker, Catherine has presented at eBay Live!, eBay University, DMA, Entrepreneur magazine, Search Engine Strategies, and UC San Diego Extension. She shares practical tips in publications including Entrepreneur magazine, Leader magazine, Yahoo! Small Business Insights and U.S. SBA’s Small Business Success. As an Internet and search marketing consultant, Catherine Seda works with leading companies such as Enterprise Rent-A-Car, Fire Mountain Gems and Beads, Home Decorators Collection, MyGatsby.com and Education Development Center. For more information, visit www.CatherineSeda.com.