The following resources are ones that the authors refer to when managing clients’ campaigns, teaching seminars, or writing articles on search engine marketing. A majority of the search engines and industry vendors mentioned in this book also offer free newsletters.
There are additional resources that don’t specifically focus on search engines, but can help you with your campaigns. I’ve included resources on related topics such as web usability, online copywriting, and customer acquisition/retention.
Experienced marketers can read and subscribe to a variety of marketing columns: email, advertising technology, customer relationships, search engine marketing, and a few others. Each column contains articles from a variety of industry experts. Kevin Lee’s column is the “Paid Search Strategies” column.
Search Engine Land
Launched by Danny Sullivan after leaving Search Engine Watch, this site covers news and best practices in the search marketing arena, both paid search and organic.
If you appreciate Internet statistics, then subscribe to eMarketer’s free daily newsletter. Information speci?c to search engines is frequently included among the research studies, charts, and interviews.
Companies engaged in multi-channel marketing can read related articles from the current Internet Retailer magazine issue, plus search industry news updates from the web site. The online Buyer’s Guide helps companies connect with vendors within speci?c retailing categories.
Search Engine Watch
Undoubtedly, this is the educational hub for all levels of search engine marketers, both optimizers and advertisers. Created by Danny Sullivan, this site offers an extensive library of articles and several newsletter subscription options. It’s a comprehensive collection of search engine news, tips, business deals, guest articles, and other industry updates.
This is an online forum for advanced web professionals to share experiences, ask questions, post tips, and discuss industry rumors. There are separate forums for the worlds of search engines, marketing, and Webmasters.