If you’ve bought the book and are looking to redeem the $200 Microsoft Advertising Credit for new US advertisers: Microsoft has been kind enough to provide us with a great deal for those of you who haven’t gotten around to signing up with Microsoft Advertising’s adCenter. $200 in free search advertising credit from Microsoft Advertising for new accounts only. The details are here.
About the Book
Achieve Immediate Web Site Visibility
In the book, authors Kevin Lee and Catherine Seda reveals how to achieve immediate web site visibility through the power of search engine advertising. You’ll learn about the strategies, tools and techniques you can use to profitably increase sales at the lowest cost-per-customer. The major challenges and benefits of search engine advertising programs and tools are also covered.
Improve Your Search Engine Marketing Efforts
There are several ways to get to learn search engine marketing. Hands on leanting is best but some kind of companion book is very helpful.
If you are over 35, chances are that it’s been quite awhile since you used the printed Yellow Pages when searching for or researching a local business. If you are like most people in the USA (and globally for that matter), you have replaced the printed Yellow Pages with Google, Yahoo, MSN, or your favorite search engine. Perhaps you occasionally use an online yellow pages site. However, search engine use goes far beyond replacing the printed Yellow Pages and consumers and B-to-B purchasers use search engines to research travel options, online or offline purchases at stores they already know and love, learning about news stories, entertainment, stocks, and much more. Search engines have become a gateway to information and that makes them critically important to marketers and business owners. Being able to provide YOUR product and services information to searchers at the appropriate time is clearly an opportunity for you to influence that searcher’s eventual purchase decision.
It’s no surprise therefore that Search Engine Marketing (SEM), also known as paid search, is a powerful new advertising channel that simply did not exist just a decade ago. In 2008, marketers spent more than $13.5 billion on paid search advertising campaigns, and forecasters project that spending on search advertising will nearly double by 2013 to more than $26 billion (Source: SEMPO’s 2008 State of Search Marketing Survey).