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Search Engine Advertising

This is the companion site for the the book, Search engine Advertising: Buying Your Way to the Top to Increase Sales, Second Edition, published by New Riders. The first edition was written entirely by Catherine Seda and the second edition was written by Kevin Lee with the guidance and blessing of Cat Seda.

If you’ve bought the book and are looking to redeem the $200 Microsoft adCenter Advertising Credit for new US advertisers: Microsoft has been kind enough to provide us with a great deal for those of you who haven’t gotten around to signing up with Microsoft Advertising’s adCenter. $200 in free search advertising credit (including ads running on Bing) from Microsoft Advertising for new accounts only.  The details are here.

To redeem a coupon code from your book, visit the adCenter Coupon Redemption Page.

If you have any problems, email me at kevin at (@) kevinlee dot net (yes I hate auto-generated SPAM.)

About the Book

Achieve Immediate Web Site Visibility
In the book, authors Kevin Lee reveals how to achieve immediate web site visibility through the power of search engine advertising in Google’s adWords, Yahoo! and Microsoft’s adCenter. You’ll learn about the strategies, tools and techniques you can use to profitably increase sales at the lowest cost-per-customer and the highest profitable sales and lead volume. The major challenges and benefits of search engine advertising programs and tools are also covered.

Improve Your Search Engine Marketing Efforts
There are several ways to get to learn search engine marketing. Hands on learning is best but some kind of companion book is very helpful.

If you are over 35, chances are that it’s been quite awhile since you used the printed Yellow Pages when searching for or researching a local business. If you are like most people in the USA (and globally for that matter), you have replaced the printed Yellow Pages with Google, Yahoo, Bing, or your favorite search engine. Perhaps you occasionally use an online yellow pages site. However, search engine use goes far beyond replacing the printed Yellow Pages and consumers and B-to-B purchasers use search engines to research travel options, online or offline purchases at stores they already know and love, learning about news stories, entertainment, stocks, and much more. Search engines have become a gateway to information and that makes them critically important to marketers and business owners. Being able to provide YOUR product and services information to searchers at the appropriate time is clearly an opportunity for you to influence that searcher’s eventual purchase decision.

It’s no surprise therefore that Search Engine Marketing (SEM), also known as paid search, is a powerful new advertising channel that simply did not exist just a decade ago. Kevin Lee’s firm, Didit.com which had long focused on SEM technology acquired Inceptor a search marketing agency with a strong SEO and social media focus.