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 About
the AuthorCatherine Seda is a popular conference
speaker on the topics of search engine marketing, affiliate management, and
low-cost web site promotion. She's known for sharing practical tips and tools
in her dynamic sessions at leading search engine, marketing, and industry association
conferences.
Since 1995, Catherine has worked with organizations
in the U.S. and Europe to leverage the Internet as a marketing tool. As the marketing
executive of a web agency for five years, she championed client online promotions
that included search engine optimization, pay-per-click media buys, opt-in e-mail,
banner advertising, link popularity campaigns, custom sweepstakes, and ROI tracking.
She also designed the search engine program, which included co-creating an affiliate
trademark protection strategy, for a direct response TV agency's clients.
Through her agency, Seda Communication, Catherine offers search
engine seminars. Additionally, she leads a team of search engine specialists
in managing corporate search
engine marketing campaigns.
Catherine shares revenue-generating
techniques in her articles as a regular columnist for Entrepreneur
magazine, editor of the Search Engine
Sales e-zine, and freelance
writer for industry publications including Response magazine, SearchDay (Search
Engine Watch), LookSmart, Pay Per Click Analyst, FindWhat.com, and others. She's
also a contributing author of Search Engine Positioning.
Catherine
believes in a "test before you invest" Internet marketing strategy for immediate
and long-term success.
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