Search engine
advertising is a powerful channel for connecting with customers who are actively
seeking to buy, but managing a successful search marketing campaign is anything
but easy. Catherine Seda's guide helps you avoid costly mistakes that can bedevil
even the most experienced advertising veterans. The wealth of accurate, savvy
information contained in this book makes it a must-read for anyone promoting products
or services online. Using even a few of the tips and techniques offered in this
book will boost your results significantly, paying for the book many times over.
Search Engine Advertising is an in-depth, get-your-hands-dirty book.
It digs deep and provides easy-to-implement strategies and even high-level, advanced
tips and techniques. The book lists the names of specific tools that help you
to optimize the process, and even templates for legal letters to those who may
infringe on your trademark. What most struck me about this book is that it taught
me new tricks--and I have been in this space for more than eight years. I have
seen Catherine speak at industry conferences since the 90's[md]she knows this
subject matter cold, and shares her most effective strategies in these pages.
This book will get the beginner off the bench and in the game, and will teach
the expert new tricks, too.
Fredrick Marckini
CEO
of "The Original" Search Engine Marketing Firm:
iProspect
[Catherine's] approach is comprehensive, logical, and draws a straight line
to the two most important aspects of Web commerce for any business: how to maximize
returns while minimizing costs. It is not simply a collection of facts, but a
how-to manual of practical value.
So fresh and new, [Catherine] Seda is brilliant and breaking trail! She makes
the seemingly impossible to understand process of #1 search engine rankings perfectly
clear and with easy steps to follow. Traditional books on these topics are dry,
uninteresting, and difficult to stick with. Seda's book is casual and interesting.
Graphics such as the search engine relationship map is worth a million words alone.
It's comforting to know I'm on the right track, with the tools I need at my side.
